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Lash Out: Extensions to Change Your Life

Okay, it’s time for true confessions: I’m obsessed with lashes. Everything lashes really. Mascaras, waterproof mascaras, false eyelashes,  lash lifts, and lashes that make you look younger.  J. Lo is...

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Top 5: Mascaras Under $25

It truly is magic: one minute your lashes are near invisible, the next they’re fat and feathery, tickling your browline with every fluttery blink. Case in falsies-like fabulousness…Kim K: Even if...

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Adriana Lima Spills Her Best-Kept Beauty Secrets

When you think bombshell beauty, you think Adriana Lima. Her pouty lips, smouldering eyes, glowing skin and ridiculously toned bod have made her one of the most famous Victoria’s Secret angels of all...

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How to: Be a New York Beauty

Fashion Month has begun its bi-annual roll-out – starting off with the runways of New York (stay tuned for the must-try trends of spring/summer 2015). But here’s the funny thing about Manhattan’s most...

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Gigi Hadid Is The New Face Of Maybelline New York

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Newbies You Need From Face of Australia, Maybelline, Benefit and Burt’s Bees

What’s better than sleepy puppies and a never-ending pack of Tim Tams, you ask? Nothing. Obviously. But these pretty newbies come pretty darn close… Face of Australia Limited Edition Lumi-Tint...

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These Vintage Maybelline Ads Prove How Far Beauty’s Come In The Past Century

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Maybelline NY Hypersharp Wing Liquid Liner

Our winged eyes can now look flawless and symmetrical! With a swift turn of the tip, we can go from a 0.01 mm brush to a 2.00 mm brush. Bonus: it is waterproof!

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Maybelline NY Baby Skin Instant Pore Eraser

Can be worn alone or used as a primer, this perfected our skin and felt light and soft like a baby! Our skin is still able to breathe, and feels super light on the face.

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